Common Hoodie Buying Mistakes to Avoid

Save time, money, and disappointment by learning the most common errors people make when purchasing hoodies online.

Every online clothing purchase carries risk, and hoodies present their own particular challenges. Sizing varies dramatically between brands, fabric descriptions can mislead, and photos don't always tell the full story. The result? Returns, disappointment, and wardrobes full of hoodies that don't quite work. This guide identifies the most common mistakes buyers make, helping you avoid them and purchase more confidently.

Mistake #1: Ignoring the Size Chart

Perhaps the most common and easily prevented mistake is buying based on your "usual size" without consulting the specific brand's size chart. Size labels like Small, Medium, and Large have no universal meaning. A medium from Nike fits differently than a medium from a Japanese streetwear brand.

Why This Happens

We develop size expectations from brands we know and assume they translate to unfamiliar brands. This assumption fails more often than it succeeds, particularly with international brands or lesser-known labels.

The Fix

Always check the size chart. Measure a hoodie that fits you well and compare those measurements to the chart. Focus on chest width and length as primary measurements. When between sizes, consider how you prefer your hoodies to fit. Our complete sizing guide covers this process in detail.

Pro Tip

Save the measurements of your best-fitting hoodie in your phone. Having these numbers on hand speeds up every future hoodie purchase and dramatically reduces sizing errors.

Mistake #2: Not Reading Customer Reviews

Product descriptions come from sellers who want to sell. Customer reviews come from people who've actually worn the item. Skipping reviews means missing crucial information about real-world fit, fabric feel, and durability.

What Reviews Reveal

Reviews often mention whether items run large or small, how fabric feels compared to description, durability after washing, and whether photos accurately represent colour. This information, available for free, prevents many bad purchases.

How to Read Reviews Effectively

Focus on reviews from verified purchasers. Look for patterns across multiple reviews rather than trusting single opinions. Pay attention to reviews from people with similar body types or use cases to yours. Be wary of reviews that sound like marketing copy—they may be fake.

Mistake #3: Choosing Based on Looks Alone

That hoodie looks amazing in photos. But photos don't reveal how fabric drapes on actual bodies, whether the fleece is actually soft or scratchy, how thick or thin the material is, or what it feels like after five washes.

The Consequence

Hoodies chosen purely on appearance often disappoint in person. The colour differs from the screen, the fabric feels cheap, or the fit flatters the model but not you. Appearance matters, but it's only part of the picture.

A More Balanced Approach

Let appearance create your initial interest, but then investigate substance. Check fabric composition. Read reviews about actual comfort and quality. Consider whether the style truly fits your wardrobe and lifestyle rather than just looking appealing in isolation.

Mistake #4: Forgetting About Fabric Weight

A hoodie might be exactly your size and in a colour you love, but if it's a lightweight summer hoodie when you needed winter warmth—or vice versa—you've made a useless purchase.

The Information Gap

Many product listings fail to specify fabric weight, leaving buyers to guess. Photos rarely convey thickness accurately. What looks substantial on screen might feel disappointingly thin in hand.

How to Judge Weight

Look for GSM (grams per square metre) specifications where available. Under 280 GSM is lightweight; 280-380 GSM is mid-weight; over 380 GSM is heavyweight. If no weight is specified, reviews often mention whether a hoodie is thicker or thinner than expected. Product descriptions mentioning "fleece-lined" typically indicate more warmth than unlined options.

Mistake #5: Not Accounting for Shrinkage

Cotton hoodies can shrink 3-5% or more in the wash, especially with heat. A perfectly fitting hoodie becomes uncomfortably tight after improper washing—or even proper washing for shrink-prone fabrics.

High-Risk Fabrics

100% cotton shrinks most. Cotton-rich blends (60%+ cotton) still shrink noticeably. Polyester and polyester-heavy blends shrink minimally. Pre-shrunk treatments reduce but don't eliminate shrinkage.

Protecting Your Purchase

If you're between sizes in a cotton hoodie, size up. Always follow care instructions carefully—cold water and air drying prevent most shrinkage. For cotton hoodies you love, consider hand washing to maximise their lifespan.

Shrinkage Happens Gradually

A hoodie might survive its first hot wash, leading you to believe it's shrink-proof. But cumulative shrinkage over multiple washes can still render it unwearable. Establish good washing habits from the first wear.

Mistake #6: Ignoring Return Policies

Even with careful research, occasionally a hoodie won't work out. Discovering after purchase that the seller doesn't accept returns—or charges steep restocking fees—turns a minor inconvenience into a costly mistake.

What to Check

Before purchasing, verify whether returns are accepted, how long you have to initiate a return, who pays return shipping, whether full refunds or only store credit are offered, and any restocking fees that apply.

Safer Purchasing

When buying from unfamiliar brands or trying something different, prioritise sellers with generous return policies. The slight premium for a known retailer with easy returns often proves worthwhile compared to gambling on a no-return seller.

Mistake #7: Falling for Flash Sales

Urgency drives poor decisions. "Only 2 left!" or "Sale ends in 3 hours!" pressures you to buy before you've properly researched. The regret of a bad purchase lasts longer than the missed deal.

The Reality of Sales

Most "limited time" sales recur regularly. Items at deep discount often have quality issues or aren't selling well for good reason. The savings on a poor-fit hoodie you never wear is actually a loss, not a bargain.

A Calmer Approach

If you weren't planning to buy a hoodie before seeing the sale, ask yourself whether you genuinely need it or simply want the deal. Take time to research even during sales—if the sale ends, similar deals will appear again. A considered purchase at full price beats an impulsive purchase at 50% off.

Mistake #8: Buying Too Many Similar Hoodies

Finding a hoodie you love triggers the impulse to buy more in different colours. Before you know it, you own five nearly identical hoodies while lacking variety for different occasions.

The Variety Problem

Multiple similar hoodies often means unused hoodies. You'll gravitate toward one favourite, leaving others to occupy closet space. Different occasions and styling needs require different hoodie styles, not just different colours of the same one.

Building a Better Collection

Instead of duplicating what works, diversify: one pullover, one zip-up; one casual, one athletic; one lightweight, one heavy. This approach provides more outfit options and ensures each hoodie earns its place in regular rotation.

Mistake #9: Underestimating Quality Differences

A $30 hoodie and a $90 hoodie might look similar in photos. The assumption that they're essentially the same—just with different branding—leads to frustration when budget hoodies fall apart quickly.

Where Quality Shows

Quality differences emerge in fabric thickness and softness, durability of stitching at stress points, retention of shape after washing, resistance to pilling, and how zippers and drawstrings hold up over time. These differences may not be visible in photos but become apparent through wear.

Finding the Value Sweet Spot

The most expensive hoodie isn't always worth it, but the cheapest rarely is either. Mid-range options from established brands typically offer the best value—quality construction at reasonable prices. Read reviews about longevity to assess value beyond initial cost.

Mistake #10: Ordering Only One Size

When genuinely uncertain between sizes, ordering both (with intention to return one) eliminates guesswork. Yet many buyers hesitate to use this approach, only to receive the wrong size and face the hassle of exchanges anyway.

When This Makes Sense

Order multiple sizes when you're between sizes on the chart, the brand is new to you, reviews indicate inconsistent sizing, or the hoodie style (e.g., oversized) complicates size selection.

Making It Work

Only use this approach with sellers offering free returns or reasonable return shipping. Keep tags attached and don't wash either until you've decided. Return promptly to avoid missing return windows. The small effort of returning pays off in confidence that you've chosen correctly.

Summary: The Smart Buyer's Checklist

  • Check the size chart and compare to your measurements
  • Read customer reviews, especially about fit and quality
  • Consider fabric weight and composition
  • Account for potential shrinkage in cotton
  • Verify return policy before purchasing
  • Don't let sales pressure rush your decision
  • Build variety, not duplicates
  • Value quality, not just price
  • Order multiple sizes when genuinely uncertain

Most hoodie buying mistakes stem from rushing or assuming. Slow down, research properly, and treat each purchase as a considered decision. The few minutes of effort prevent hours of hassle with returns and the lasting disappointment of unworn purchases gathering dust in your wardrobe.

ET

Written by Emma Thompson

Emma has spent years studying consumer purchasing behaviour and helping shoppers make smarter clothing decisions. She believes that informed buyers get better value and experience less frustration.